THE MUSEUM, NOT THE FEED
a way of marking what is worth holding on to
not a camera app, not a social app — the thing you reach for when a moment is worth keeping
THE LOOP
how it works: smile, seal, stack
01
Smile
capture a photo, a Living Photo, a voice note, or just some text — whatever fits the moment
02
Seal
a short gold animation plays as it sends — a small pause before the memory is kept
03
Stack
it joins the rest in the jar — no feed, no posts, just the memories you have kept
LIVING PHOTOS
Photos that breathe
tap once — a still and a 1.5-second loop are captured at the same time — the moment plays back whenever the memory opens, like a polaroid that remembers
JARS
One jar per person
your partner, your sister, your dad, your oldest friend, even future you — every memory goes to the jar for that person, not one big timeline
THE SEAL
three ways to lock a memory
choose what keeps it closed, until it is time to open
SMILE
Smile Seal
the memory only opens once the receiver smiles at their camera
TIME
Time Seal
set a date — an anniversary, a birthday, a letter to the future — and it stays locked until then
LOCATION
Location Seal
it only unlocks when you are back at a specific place — the bench you sat on, the city it happened in
ENDS ON YOUR SHELF
from the jar to your hands
tick the gold polaroid at capture — it waits in the Print Tray until you are ready — a printed stack, a bound album, or a monthly dispatch — ivory paper, warm ink, posted to your door
SEE THE PRESS →
JAR TIERS
free to start, pay once if you want more
no subscription — a one-time payment per jar, only if you need it
PLAIN JAR
Free
default — every jar starts here
- —up to 20 memories per jar
- —unlimited jars
- —all capture types — photo, Living Photo, voice, text
- —resurfacing — On This Day, seasons, quiet returns
- —send-and-seal animation
- —event jars with reveal-at-date mechanics
MUSEUM JAR
$19.99
one-time, per jar — never a subscription
- —everything in Plain
- —unlimited memories, forever
- —museum view on the web — the jar as architecture
- —museum badge on the jar tile
- —upgrade at memory 20, not at creation
PRIVACY FIRST
private by default
nothing here is trying to keep you scrolling
Invite only
memories are visible to the people invited to a jar — no public feeds, no followers, no strangers
Your memories, not ours
media lives on secure storage tied to your account — not sold, not mined, not trained on
No ads, no algorithms, no scroll
the app does not learn to keep you open — it is built to be closed, and returned to